Tracking and Reports

The Importance of Tracking:

The good indication is that general improvement in business activity and that might tell you if the email marketing is working or not, but what about rest of the data. The effective way to measure it is by:

1. what number of emails made it to the inboxes of the individual recipients

2. which email addresses are no longer valid.
3. what percentage of your list opened up your emails.
4. who individually opened up your emails.
5. who clicks on the links that you provide within your emails.
6. who forwards your email campaigns to their friends.
7. who unsubscribes from your list.
8. The performance of one campaign versus another.

Reputation of the Sender of the Mail

Reputation: 

What is at stake is more than just quality and relevant of the content, It is the integrity of the sender  that brings it.

How to Find Reputation: 

The email reputation is like a credit score that Internet Service Providers and Email security vendors use to block spam, which makes up for over 80 percentage of all the emails.

1. Spam Complaints.

2. Spam Traps.

3. Hard Bounces.

4. Volume of Email Messages.

Delivery of the Emails

In the perfect world, you would just send your email newsletters to everyone on your  data base list, they all would have been delivered into their inboxes, and everyone opens the mail up appreciates your fine marketing efforts. It makes sense that this would happen.

And now the bad news is the world is not perfect. Since we have already made a note of things you have to do to make someone open your email once it is in their inbox (using a good subject line), what remains is an problem is that you cannot see because it is largely not controlled by you. There are thousands of emails  sent each and every day that never get to the proper inboxes in the first place. Your email messages must navigate through a set of gatekeepers on the way to their final destinations. Generally, they have to jump the stages that are set up to catch spam.

1. ISP - Internet Service Provider.

2. IP (Internet Protocol) Address.

3. Domain.

About Content Creation of Email Marketing

After designing and all other scheduling let take your content decisions step by step, in the order you are likely to face them. The web pages are like a mini-book on how to write great content that get your newsletter past the spam filters, jumps straight into inboxes of the targeted people, and motivates them to do more business with more frequently with your company.

THE SUBJECT LINE: 

This is the important factor in such a way that your customer reads in his or her inbox and they will make their decision to open the email based on it. The first impressions is the best one. That is like why the people dress up very nicely to go outside.

The Some of the key-points to be mentioned here are:

1. We have to Know our Limits – 55 Characters or Less(Subject Line).

2. Ask a Question.

3. Name Drop Some Brands.

4. Name Drop Celebrities or Anything.

5. Avoid Spammy Headlines Like "Buy Now" & "Offers".

6 .Don’t Use Trigger Words like Afford, Opportunity, Free

How to Schedule the Email Marketing and its Best Practices

The some of the people like to create their email marketing when they feel inspired and send it all at a time within a few minutes of finishing. There’s nothing wrong in that if that is how you work, but you must have the Knowledge so that  you can schedule your emails. When you create your email, you can choose at which day and at what time you would like to send it. You can also save it as a draft so that you can hold back to a later time deciding when to send it. If you have taken advantage of the list segmentation, you can duplicate your email and send it to one list at a specific time and another part of the list later on. The some of the scheduling best practices are:

1. Weekday Emails.

2. Sending the Emails on Sunday instead of Saturday.

3. Send often.

4. But you should not send too often.

Simple Campaign for the Business

The campaign is nothing but a series of email marketing messages that you send to your customers. They are:

1. Introductory Email.
2. Promotional Email.
3. Holiday Newsletter.
4. Special Event Invite.
5. Survey or Poll.

The Flow Chart of the Email Marketing

The Below is the Flow Chart of the Email Marketing.

Schematic Look of Email Marketing.