In the perfect world, you would just send your email newsletters to everyone on your data base list, they all would have been delivered into their inboxes, and everyone opens the mail up appreciates your fine marketing efforts. It makes sense that this would happen.
And now the bad news is the world is not perfect. Since we have already made a note of things you have to do to make someone open your email once it is in their inbox (using a good subject line), what remains is an problem is that you cannot see because it is largely not controlled by you. There are thousands of emails sent each and every day that never get to the proper inboxes in the first place. Your email messages must navigate through a set of gatekeepers on the way to their final destinations. Generally, they have to jump the stages that are set up to catch spam.
1. ISP - Internet Service Provider.
2. IP (Internet Protocol) Address.
3. Domain.
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